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Bar-coded Coupons nTarget can help you incorporate bar-coded printable coupons into your email marketing programs. This functionality is designed to drive shoppers to spend money at physical locations. Emails containing a link to a coupon with a unique barcode are delivered to subscribers and then subsequently printed and redeemed at stores. The goal is to capture the transaction data and to incorporate it into the reporting feature of the email database. This transaction data allows you to make ROI calculations and divide your customers into segments based on their purchasing habits. The nTarget bar coding process assigns a unique ID to each coupon generated, allowing you to identify the customer that has printed and redeemed the coupon. nTarget is also able to synchronize data form your point of sale (POS) system. This feature allows you to track redemption rates, coupon codes, basket size, dept codes, store number, and payment methods, effectively closing the data loop and making ROI calculations quick and easy. The bar coding functionality combined with the segmentation feature of nTarget provides a powerful solution for retailers who want to refine their email marketing practices and track the results. See how nTarget helped Goody’s track coupons throughout their retail locations. Goody’s Family Clothing >> eSpecials eSpecials is a cooperative email promotion that provides special offers, discounts and packages to consumers who register through participating web sites. To date, this program has been used primarily by destination marketing organizations and convention and visitors bureaus to help promote individual properties. These organizations can set up programs that entitle its members an opportunity to promote special offers, packages and discounts to a consumer subscriber list of parties interested in receiving information on specials via email. Advertisers sign up through a custom web site, developed by nTarget/Intercerve and pay a set amount per month to be featured. eSpecials are customarily sent on a monthly basis, at a regularly scheduled time. Each email contains several promotions, along with a link to each advertiser’s website. Participating advertisers can choose any or all months they wish, and are expected to upload their own information and image through this site. Payment for each email is made by credit card through the site. Check out some of our clients using the eSpecials program: Monterrey County Convention & Visitors Bureau >> North Carolina Division of Tourism >> North Carolina Golf Marketing Alliance >> Travel Michigan>> nProxy Already have a web form on your site to sign up visitors or to capture their personal information for purchases? nTarget’s proprietary nProxy information capture system can help you mirror this information into your email marketing database at nTarget. No more adding contacts one by one or uploading your database to nTarget’s servers. nProxy helps you by sending the information already being gathered at your site to the nTarget database and then back to yours. nProxy keeps all of the data straight and gets it where it needs to go. You do not give up control of your data for one minute, and you save time by not having to think about updating your database. Check out how nProxy is used in these existing web sites: vistnc.com NC Tourism Brochure Order Form >> NC Tourism Sweepstakes Form >> visitraleigh.com Raleigh CVB Email Signup >> Raleigh CVB E-Card >> Raleigh CVB Brochure Order >> Raleigh CVB Cultural Event Notifications >> gorockford.com Rockford CVB Brochure Order Form >> Web Site Design and Integration If you would like to fully integrate your email marketing solution into your existing website, nTarget can assist. With full integration, you can more effectively build your email address and customer database, improve customer retention and help increase sales from internet efforts. nTarget can build and manage loyalty programs, build an email connection to all aspects of the website and merchandise sign-ups throughout. Put our email marketing expertise to work for you by engaging our team to make recommendations for integration, revamp your existing website or to fully integrate nTarget into your internet strategy. Take your email marketing program to the next level by making email marketing a focus and not an afterthought. Check out how nTarget improved the email capture for Wal-Mart Portrait Studios, an enhancement that is directly responsible for doubling the success of their internet channel. Wal-Mart Portrait Studio >> Contact us for more details regarding design services. |
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