Goody's utilized the nTarget system to send monthly coupons to customers by email -- keeping them updated on special values, sales and latest styles!  A custom email marketing solution was implemented in order to track off line behavior related to their online program. Individually bar-coded coupons were generated by nTarget and tracked after redemption back to the contact in the nTarget system. The reporting feature provided Goody's the ability to evaluate the effectiveness of each type of program by examining average basket size, average discount, payment type and department code of each purchase. They found that coupon customers spent 50% more than customers not using coupons.

"We are building a unique database driven email program to track the offline transaction behavior of our email subscribers so that we can better understand what offers they would like to see in the future.

The whole team at InterCerve/nTarget has been totally responsive to our needs, helping leverage their capabilities, and working with us to develop custom applications. They are always willing to discuss our marketing objectives and work with us to implement smart solutions."
- Chris Bailey
HBR, Director of Interactive Services